Marketing Manager Resume: Complete Guide with 10+ Examples (2025)
Landing a marketing manager role requires a resume that proves you can drive measurable business results through creative campaigns and data-driven strategies. Whether you're in digital marketing, content marketing, product marketing, or growth marketing, this guide shows you exactly how to write a marketing manager resume that gets interviews.
We'll cover how to quantify your marketing impact with ROI metrics, essential marketing skills and tools, complete resume examples for different marketing specialties, and common mistakes that prevent marketers from getting hired.
What Makes a Great Marketing Manager Resume
Hiring managers reviewing marketing manager resumes look for three critical things:
- Measurable ROI: Can you prove your campaigns drove business results? Numbers like revenue generated, conversion rates, leads acquired, and ROAS (Return on Ad Spend) matter more than creative descriptions.
- Channel expertise + strategic thinking: Can you execute campaigns while also setting strategy? Your resume should show both tactical execution (SEO, social media, email) and strategic planning (positioning, segmentation, budget allocation).
- Data-driven decision making: Can you analyze campaign performance and optimize? Modern marketing managers need to demonstrate comfort with analytics tools and using data to inform strategy.
The biggest mistake marketing managers make is describing their campaigns without quantifying results. Your resume must answer "What was the business impact?"
Essential Marketing Manager Skills
Marketing managers need a blend of creative, analytical, and technical skills. Here's what hiring managers look for:
Digital Marketing Channels
- SEO/SEM: Search engine optimization, Google Ads, keyword research, on-page/off-page SEO
- Social media marketing: Facebook, Instagram, LinkedIn, Twitter, TikTok - both organic and paid
- Email marketing: Campaign design, automation, segmentation, A/B testing
- Content marketing: Blog strategy, content calendar, SEO content, thought leadership
- Paid advertising: PPC, display ads, retargeting, programmatic advertising
- Influencer/partnership marketing: Influencer campaigns, affiliate programs, co-marketing
Marketing Tools & Platforms
- Marketing automation: HubSpot, Marketo, Pardot, ActiveCampaign, Mailchimp
- Analytics: Google Analytics, Google Tag Manager, Facebook Ads Manager, LinkedIn Campaign Manager
- SEO tools: SEMrush, Ahrefs, Moz, Google Search Console
- Social media: Hootsuite, Buffer, Sprout Social
- Design: Canva, Adobe Creative Suite (basic knowledge)
- CRM: Salesforce, HubSpot CRM
- Project management: Asana, Trello, Monday.com
Strategic & Analytical Skills
- Marketing strategy: Brand positioning, go-to-market strategy, competitive analysis
- Customer segmentation: Persona development, targeting, customer journey mapping
- Budget management: Campaign budgeting, ROI analysis, resource allocation
- A/B testing: Experimentation, conversion optimization, data-driven iteration
- Team leadership: Managing direct reports, cross-functional collaboration, vendor management
B2B vs B2C Marketing
B2B marketing focuses on longer sales cycles, lead generation, nurturing, account-based marketing, and ROI. B2C marketing emphasizes brand awareness, customer acquisition cost (CAC), lifetime value (LTV), engagement, and direct response. Tailor your resume to the company type.
How to Structure Your Marketing Manager Resume
1. Professional Summary (3-4 lines)
Lead with your marketing experience, specialties, and biggest impact. This is your value proposition.
Example - Digital Marketing Manager:
Digital Marketing Manager with 5 years driving growth for e-commerce brands. Proven track record of increasing revenue by 50%+ through integrated digital campaigns across SEO, paid social, and email. Expert in data analytics, A/B testing, and budget optimization with experience managing $2M+ in annual marketing spend.
2. Core Marketing Skills
Organize skills by category for easy scanning. Include both channels and tools.
Example Format:
Digital Marketing: SEO/SEM, Social Media Marketing, Email Marketing, Content Marketing, PPC
Marketing Tools: HubSpot, Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, SEMrush
Analytics & Optimization: A/B Testing, Conversion Rate Optimization, Customer Segmentation, ROI Analysis
Leadership: Team Management, Budget Planning, Cross-Functional Collaboration, Vendor Management
3. Professional Experience (Most Important Section)
Your bullet points should follow this formula: [Action Verb] + [Campaign/Initiative] + [Channel/Tactic] + [Quantified Business Result]
Strong Marketing Manager Bullet Points (Results-Focused):
- Led integrated digital marketing campaign across email, social, and paid search generating $2.3M in revenue at 4.8x ROAS and 35% lower CAC than previous campaigns
- Developed and executed content marketing strategy publishing 50+ SEO-optimized articles, increasing organic traffic by 180% (50K→140K monthly visitors) and generating 2,500 qualified leads
- Managed $500K annual social media advertising budget across Facebook and Instagram, improving conversion rate by 42% and reducing cost-per-acquisition from $45 to $26
Weak Marketing Manager Bullet Points (Task-Focused, No Results):
- Managed digital marketing campaigns
- Created content for company blog and social media
- Ran Facebook and Instagram ads
4. Notable Campaigns (Optional but Powerful)
A dedicated section highlighting your best campaigns can make your resume stand out:
Example:
KEY CAMPAIGN WINS
• Q4 Holiday Campaign: $1.8M revenue, 6.2x ROAS, 45% YoY growth
• Product Launch Campaign: 5,000 pre-orders in 2 weeks, 25% conversion rate
• Email Re-engagement Series: Reactivated 12,000 dormant customers, $200K incremental revenue
10+ Marketing Manager Resume Examples
Example 1: Entry-Level Marketing Coordinator
PROFESSIONAL SUMMARY
Marketing Coordinator with 2 years of experience supporting digital marketing campaigns and content creation. Proficient in social media marketing, email campaigns, and Google Analytics. Eager to leverage hands-on experience and creative thinking in Marketing Manager role.
SKILLS
Digital Marketing: Social Media, Email Marketing, Content Creation, SEO Basics
Tools: Mailchimp, Hootsuite, Canva, Google Analytics, WordPress
Skills: Copywriting, A/B Testing, Campaign Coordination, Data Analysis
PROFESSIONAL EXPERIENCE
Marketing Coordinator | Tech Startup | Jan 2023 - Present
• Manage social media presence across LinkedIn, Twitter, and Instagram (10K+ followers), increasing engagement rate by 65% through consistent posting schedule and community management
• Execute email marketing campaigns using Mailchimp achieving average open rate of 28% and click-through rate of 4.2% (both above industry benchmarks)
• Create blog content and web copy resulting in 45% increase in organic traffic over 12 months
• Coordinate with design team to produce 30+ marketing assets including infographics, social graphics, and landing pages
• Analyze campaign performance using Google Analytics providing weekly reports to Marketing Director
Marketing Intern | Consumer Brand | Summer 2022
• Assisted in planning and execution of product launch campaign reaching 50K+ customers
• Conducted competitive analysis and market research informing positioning strategy
• Managed influencer outreach program securing 15 partnerships generating 100K+ impressions
Example 2: Digital Marketing Manager
PROFESSIONAL SUMMARY
Digital Marketing Manager with 5 years driving revenue growth for e-commerce brands through integrated digital campaigns. Expert in SEO, paid advertising, and email marketing with proven track record of achieving 5x+ ROAS. Managed $1M+ in annual marketing spend delivering consistent 40%+ revenue growth year-over-year.
PROFESSIONAL EXPERIENCE
Digital Marketing Manager | E-Commerce Company | Mar 2022 - Present
• Lead digital marketing strategy and execution for $15M revenue e-commerce business, managing $1.2M annual marketing budget across paid search, social, email, and content
• Grew revenue by 52% YoY ($10M→$15M) through integrated campaigns across Google Ads, Facebook/Instagram, and email marketing
• Optimized paid search campaigns (Google Ads) managing $400K annual spend, improving ROAS from 3.8x to 6.2x and reducing CPA by 35%
• Developed email marketing automation strategy using Klaviyo increasing email revenue by 85% ($2M annually) with average campaign ROI of 42:1
• Led SEO strategy publishing 100+ optimized articles, growing organic traffic from 80K to 250K monthly visitors (212% increase) and generating 4,000+ qualified leads/month
• Managed social media advertising (Facebook/Instagram) with $300K budget, achieving 4.5x ROAS and acquiring 25,000 new customers at $28 CAC
• Built marketing team hiring and managing 2 content marketers and 1 paid media specialist
• Implemented data-driven decision making culture establishing KPI tracking dashboards and weekly performance reviews
Example 3: Content Marketing Manager
PROFESSIONAL SUMMARY
Content Marketing Manager with 4 years building content strategies that drive organic growth and thought leadership. Proven ability to increase organic traffic by 200%+ through SEO-optimized content, storytelling, and distribution strategies. Expert in content strategy, editorial planning, and cross-functional collaboration.
PROFESSIONAL EXPERIENCE
Content Marketing Manager | B2B SaaS Company | Jan 2022 - Present
• Own content marketing strategy for B2B SaaS company targeting enterprise customers, managing editorial calendar and content production across blog, resources, and thought leadership
• Grew organic traffic from 30K to 120K monthly visitors (300% increase) through strategic content plan targeting high-value keywords and creating comprehensive guides
• Generated 5,000+ monthly qualified leads (MQLs) through gated content including whitepapers, ebooks, and webinars, contributing to 35% of sales pipeline
• Published 80+ long-form articles and guides (2,000-5,000 words each) ranking on page 1 for 150+ target keywords
• Developed thought leadership program for CEO including LinkedIn content, guest articles, and speaking opportunities, growing executive's following from 2K to 25K and driving brand awareness
• Managed freelance network of 10 writers and 2 designers ensuring consistent quality and on-time delivery
• Implemented content distribution strategy across email, social, and partnerships increasing content reach by 180%
• Analyzed content performance using Google Analytics and SEMrush, optimizing strategy based on engagement and conversion data
Example 4: Product Marketing Manager
PROFESSIONAL SUMMARY
Product Marketing Manager with 5 years driving go-to-market strategies and product launches for B2B SaaS products. Expert in positioning, messaging, competitive analysis, and cross-functional collaboration with product, sales, and customer success teams. Proven track record of successful product launches generating $10M+ in pipeline.
PROFESSIONAL EXPERIENCE
Senior Product Marketing Manager | Enterprise SaaS Company | 2021 - Present
• Lead product marketing for $50M ARR B2B platform, owning positioning, messaging, and go-to-market strategy for 3 product lines
• Launched 5 major product releases coordinating across product, engineering, sales, and customer success, generating $12M in qualified pipeline within first quarter
• Developed product positioning and messaging framework adopted company-wide, increasing message clarity scores from 6.2 to 8.9 (sales team feedback)
• Created sales enablement materials including battle cards, demo scripts, and objection handling guides, improving win rate by 18%
• Conducted competitive analysis and market research informing product roadmap and pricing strategy, contributing to 25% increase in average contract value
• Led customer research program with 50+ interviews annually identifying pain points and use cases that informed product development
• Built product marketing team hiring and mentoring 2 PMMs on positioning, launch execution, and stakeholder management
• Partner with demand generation on campaigns and content strategy, supporting 40% growth in qualified leads
Example 5: Growth Marketing Manager
PROFESSIONAL SUMMARY
Growth Marketing Manager with 4 years driving user acquisition and retention for consumer tech products. Expert in experimentation, funnel optimization, and data-driven growth strategies. Proven track record of reducing CAC by 40%+ while scaling customer acquisition 3x through systematic testing and channel optimization.
PROFESSIONAL EXPERIENCE
Growth Marketing Manager | Consumer App Startup | 2022 - Present
• Own growth strategy for mobile app with 2M users, managing acquisition, activation, and retention initiatives across paid and organic channels
• Scaled user acquisition from 20K to 80K monthly new users while reducing CAC from $12 to $7 through channel optimization and creative testing
• Built experimentation framework running 40+ A/B tests per quarter across landing pages, onboarding, and messaging, cumulatively improving conversion by 65%
• Optimized paid acquisition across Facebook, Google, TikTok, and Apple Search Ads managing $600K annual budget and achieving blended 4.2x LTV:CAC ratio
• Developed referral program driving 25% of new user acquisition at $3 CAC (vs $7 for paid channels), adding 15K monthly users organically
• Improved user activation rate from 35% to 58% through onboarding optimization and email nurture campaigns
• Implemented cohort analysis and retention tracking identifying behaviors predictive of long-term engagement
• Built growth team hiring 1 growth PM and 2 growth marketers focused on acquisition and retention
Example 6: Senior Marketing Manager
PROFESSIONAL SUMMARY
Senior Marketing Manager with 7 years leading marketing strategies that drive multi-million dollar revenue growth. Proven ability to build and scale marketing functions from ground up with expertise in brand development, demand generation, and team leadership. Track record of achieving 50%+ revenue growth through integrated marketing campaigns.
KEY ACHIEVEMENTS
• Grew company revenue from $8M to $25M in 3 years through marketing-driven customer acquisition
• Built marketing team from 2 to 12 people across content, digital, and design functions
• Launched rebrand increasing brand awareness by 85% and improving perception scores by 40 points
PROFESSIONAL EXPERIENCE
Senior Marketing Manager | B2B Software Company | 2020 - Present
• Lead all marketing initiatives for $25M ARR B2B company, setting strategy and managing team of 8 across demand gen, content, and brand
• Drove 68% revenue growth over 3 years ($15M→$25M) through integrated marketing campaigns generating 15,000+ qualified leads annually
• Rebuilt demand generation engine increasing MQLs by 120% and improving MQL-to-customer conversion rate from 8% to 14%
• Managed $2M annual marketing budget across digital advertising, content, events, and tools, delivering 5.2x ROI
• Led complete rebrand including new positioning, visual identity, and website resulting in 85% increase in brand awareness and 22% improvement in win rate
• Developed account-based marketing program targeting top 100 accounts, generating $8M in pipeline and closing 15 enterprise deals
• Built content marketing function publishing 150+ articles, case studies, and resources, growing organic traffic from 25K to 180K monthly visitors
• Hired and developed marketing team growing from 2 to 12 people, establishing processes for campaign planning, execution, and measurement
Example 7: Marketing Director
PROFESSIONAL SUMMARY
Marketing Director with 10 years leading marketing strategy and execution for high-growth companies. Expert in building scalable marketing organizations, developing brand strategies, and driving measurable business results. Proven track record of growing companies from $10M to $100M+ through strategic marketing leadership.
PROFESSIONAL EXPERIENCE
Marketing Director | Series B SaaS Company | 2019 - Present
• Lead marketing organization of 18 people and $5M budget for Series B company, reporting to CEO and board
• Drove company growth from $20M to $80M ARR in 4 years through strategic marketing initiatives across brand, demand gen, product marketing, and customer marketing
• Built marketing function from 5 to 18 people, hiring and developing leaders for demand gen, product marketing, content, brand, and marketing ops
• Established data-driven marketing culture implementing full-funnel attribution, revenue tracking, and experimentation frameworks
• Launched account-based marketing strategy targeting enterprise accounts generating $40M in pipeline and closing 50+ deals averaging $500K ACV
• Led brand strategy and positioning evolution supporting expansion into new market segments and increasing brand consideration by 120%
• Managed marketing technology stack including HubSpot, Salesforce, 6sense, and analytics platforms optimizing for efficiency and ROI
• Partner with sales leadership on pipeline generation strategies, marketing-sourced revenue contributing 55% of new bookings
Example 8: B2B Marketing Manager
PROFESSIONAL SUMMARY
B2B Marketing Manager with 5 years driving lead generation and pipeline growth for enterprise software companies. Expert in account-based marketing, content marketing, and marketing automation. Proven ability to generate high-quality MQLs and support sales team in closing enterprise deals.
PROFESSIONAL EXPERIENCE
B2B Marketing Manager | Enterprise Software | 2021 - Present
• Manage demand generation programs generating 8,000+ MQLs annually contributing to $45M sales pipeline
• Built account-based marketing program targeting Fortune 500 accounts using 6sense and LinkedIn, generating $15M in pipeline from target accounts and closing 12 enterprise deals averaging $800K ACV
• Developed content strategy for enterprise buyers creating 40+ assets including whitepapers, case studies, and webinars, driving 4,500 content downloads monthly
• Optimized marketing automation using HubSpot and Marketo, implementing lead scoring and nurture programs that improved MQL-to-SQL conversion from 22% to 38%
• Managed webinar program hosting 24 events annually with average attendance of 300+ and generating 2,000+ qualified leads
• Partner with sales team on field marketing events and executive dinners supporting relationship building and deal acceleration
• Analyze campaign performance providing monthly reporting on pipeline contribution, conversion rates, and ROI
Example 9: E-Commerce Marketing Manager
PROFESSIONAL SUMMARY
E-Commerce Marketing Manager with 4 years driving online sales growth for consumer brands. Expert in performance marketing, conversion optimization, and customer retention strategies. Proven track record of achieving 6x+ ROAS and growing revenue 60%+ year-over-year through data-driven campaigns.
PROFESSIONAL EXPERIENCE
E-Commerce Marketing Manager | DTC Brand | 2022 - Present
• Drive digital marketing strategy for $12M DTC e-commerce brand, managing $800K annual marketing budget across paid social, paid search, email, and influencer marketing
• Grew online revenue by 65% YoY ($7M→$12M) through integrated marketing campaigns and conversion optimization
• Managed paid social advertising (Facebook, Instagram, TikTok) with $450K budget achieving 6.8x ROAS and acquiring 35,000 new customers at $24 CAC
• Optimized Google Shopping and search campaigns improving ROAS from 4.2x to 7.5x while scaling spend by 40%
• Developed email and SMS marketing strategy using Klaviyo generating $3.5M annual revenue (30% of total revenue) with 45:1 ROI
• Implemented retention marketing programs including loyalty program and post-purchase nurture increasing repeat purchase rate from 18% to 32%
• Led conversion rate optimization initiative running 30+ A/B tests on product pages and checkout flow, improving site-wide conversion from 2.1% to 3.4%
• Built influencer marketing program partnering with 50+ creators generating 5M impressions and $800K in tracked revenue
Example 10: Freelance Marketer → Full-Time Marketing Manager
PROFESSIONAL SUMMARY
Marketing professional with 4 years of diverse experience managing campaigns for 20+ clients across industries. Strong generalist background in digital marketing, content creation, and campaign management. Seeking full-time Marketing Manager role to apply broad skill set and proven results to single organization.
PROFESSIONAL EXPERIENCE
Freelance Marketing Consultant | Self-Employed | 2020 - Present
• Managed marketing campaigns for 20+ clients (B2B SaaS, e-commerce, local businesses) delivering measurable results across digital channels
• Drove average revenue increase of 45% for e-commerce clients through paid advertising optimization (Google Ads, Facebook) and email marketing
• Generated 500+ qualified leads monthly for B2B clients through content marketing, LinkedIn, and email campaigns
• Built social media presence for 8 brands growing followings from <1K to 10K+ with engagement rates 2x industry average
• Created and executed SEO strategies for 5 clients increasing organic traffic by average 150% over 6-month engagements
• Managed advertising budgets ranging from $5K to $50K monthly achieving average ROAS of 5.2x
• Developed go-to-market strategies for 3 product launches including positioning, messaging, and multi-channel campaigns
Notable Client Results:
• E-commerce brand: Grew revenue from $200K to $800K in 18 months through paid ads and email marketing
• SaaS startup: Generated 1,200 MQLs in 6 months through content marketing and LinkedIn strategy
• Local service business: Increased leads by 180% through Google Ads and local SEO optimization
How to Quantify Marketing Work
Marketing managers must prove ROI. Here's how to quantify your marketing achievements:
1. Revenue & ROI
- "Generated $2.5M in revenue through email marketing campaigns (8.2x ROI)"
- "Increased annual revenue by 52% from $10M to $15M through integrated digital campaigns"
- "Achieved average ROAS of 6.5x across paid advertising channels"
- "Drove $8M in pipeline through content marketing and demand generation"
2. Lead Generation & Conversion
- "Generated 5,000+ qualified leads per month (60% increase YoY)"
- "Improved conversion rate from 2.3% to 3.8% through landing page optimization"
- "Increased email sign-up rate by 145% through A/B testing and optimization"
- "Boosted MQL-to-SQL conversion from 18% to 32% through lead scoring"
3. Traffic & Engagement Growth
- "Grew organic traffic from 50K to 200K monthly visitors (300% increase)"
- "Increased social media following from 5K to 50K with 4.5% engagement rate"
- "Improved email open rates from 18% to 28% and CTR from 2.1% to 4.3%"
- "Boosted blog traffic by 180% through SEO optimization and content strategy"
4. Cost Efficiency
- "Reduced customer acquisition cost from $45 to $26 (42% decrease)"
- "Lowered cost-per-lead by 35% while increasing lead volume by 60%"
- "Improved ROAS from 3.2x to 6.8x through campaign optimization"
- "Decreased ad spend waste by 40% through better targeting and creative testing"
5. Brand & Customer Metrics
- "Increased brand awareness by 85% measured through aided recall surveys"
- "Improved Net Promoter Score from 32 to 58 over 12 months"
- "Boosted customer retention rate from 65% to 82% through lifecycle marketing"
- "Grew email list from 20K to 100K subscribers"
6. Team & Budget Management
- "Managed $2M annual marketing budget delivering 5.5x ROI"
- "Built and led marketing team of 8 across content, digital, and brand functions"
- "Coordinated cross-functional campaigns with sales (10 people), product (5), and design (3)"
12 Before/After Bullet Point Transformations
BEFORE: Managed social media accounts
AFTER: Managed social media strategy across Facebook, Instagram, and LinkedIn growing combined following from 5K to 45K and achieving 5.2% engagement rate (3x industry average), driving 2,500 monthly website visits
BEFORE: Created email marketing campaigns
AFTER: Developed email marketing automation using Klaviyo including welcome series, abandoned cart, and post-purchase flows generating $1.2M annual revenue with 42:1 ROI and 32% open rate (vs 21% industry avg)
BEFORE: Ran Google Ads campaigns
AFTER: Managed $300K annual Google Ads budget across search and shopping campaigns, improving ROAS from 4.2x to 7.8x and reducing CPA by 38% while scaling conversions by 65%
BEFORE: Improved SEO and organic traffic
AFTER: Led SEO strategy publishing 80+ optimized articles and improving technical SEO, growing organic traffic from 30K to 150K monthly visitors (400% increase) and generating 3,500 organic leads per month
BEFORE: Coordinated product launch campaign
AFTER: Led integrated product launch campaign coordinating across email, social, PR, and paid ads reaching 500K potential customers, generating 8,000 pre-orders and $600K in first-month revenue
BEFORE: Managed marketing budget
AFTER: Managed $1.5M annual marketing budget across 8 channels optimizing allocation based on ROI analysis, achieving blended 5.8x return and reducing wasted spend by 32%
Common Marketing Manager Resume Mistakes
1. No Metrics or ROI
Mistake: "Developed successful marketing campaigns"
Fix: "Developed 6 campaigns generating $2.3M revenue at 5.5x ROAS"
2. Listing Responsibilities Instead of Achievements
Mistake: "Responsible for social media, email, and paid ads"
Fix: Show what you accomplished in each channel with specific metrics
3. Vague Creative Descriptions
Mistake: "Created engaging content that resonated with our audience"
Fix: "Created 50+ blog posts driving 120K monthly organic visitors and 2,500 leads"
4. Not Showing Budget Management
Mistake: Not mentioning budget size or efficiency
Fix: Always include budget managed and ROAS/ROI achieved
5. Missing Cross-Functional Collaboration
Mistake: Only describing marketing work in isolation
Fix: Show how you worked with sales, product, design, etc.
How Job Application Optimizer Helps Marketing Managers
Marketing manager resumes need to prove ROI while showcasing creativity and strategic thinking. Job Application Optimizer (JAO) specifically helps marketers by:
- Quantifying campaign impact: JAO transforms vague campaign descriptions into results-driven achievements with revenue, ROAS, conversion rates, and growth metrics.
- Highlighting relevant channels and tools: JAO ensures your resume emphasizes the specific marketing channels and platforms mentioned in the job description (SEO, paid social, HubSpot, etc.).
- Balancing creativity with data: JAO helps you show both creative campaign execution and analytical rigor that modern marketing roles require.
- Optimizing for ATS: JAO ensures marketing keywords, tools, and metrics pass applicant tracking systems while creating compelling reading for hiring managers.
- Tailoring to B2B vs B2C: JAO adapts your resume to emphasize the right metrics—pipeline and MQLs for B2B, ROAS and CAC for B2C.
Ready to land your marketing manager role?
Job Application Optimizer helps marketing managers create resumes that showcase measurable ROI and campaign impact. Our AI analyzes your experience and target role to highlight your marketing wins with the metrics and achievements that hiring managers want to see.
Marketing Manager Resume Checklist
Before You Apply
- ☐ Summary emphasizes years of experience, specialties, and biggest impact (revenue/ROI)
- ☐ Every campaign bullet includes quantified results (revenue, ROAS, conversion rates, growth %)
- ☐ Marketing channels match job description (SEO, paid social, email, content, etc.)
- ☐ Tools and platforms included (HubSpot, Google Analytics, Mailchimp, etc.)
- ☐ Budget size managed and ROI achieved clearly stated
- ☐ Team leadership and cross-functional collaboration demonstrated
- ☐ Mix of strategic thinking (positioning, segmentation) and tactical execution
- ☐ No vague creative language without metrics
- ☐ Resume is 1-2 pages (1 page if <5 years, 2 if more)
- ☐ Portfolio or campaign examples linked if applicable
With a resume that proves marketing ROI through revenue growth, lead generation, and campaign metrics, you'll stand out in the competitive marketing manager job market. Focus on showing measurable business impact, not just creative campaign descriptions.
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